Close Menu
    Levant TabloidLevant Tabloid
    • Automotive
    • Business
    • Entertainment
    • Health
    • Lifestyle
    • Luxury
    • News
    • Sports
    • Technology
    • Travel
    Levant TabloidLevant Tabloid
    Home » Nissan struggles in China and US as sales decline
    Automotive

    Nissan struggles in China and US as sales decline

    May 13, 2025
    Facebook WhatsApp Twitter Pinterest LinkedIn Telegram Tumblr Email Reddit VKontakte

    Japanese automaker Nissan has announced a sweeping global restructuring plan that includes cutting an additional 11,000 jobs and shutting down seven manufacturing plants. The decision comes in response to mounting financial pressure caused by declining sales in key markets, intensified competition, and the collapse of a proposed merger with rival firms. This latest round of layoffs brings Nissan’s total job cuts to approximately 20,000 over the past year, representing nearly 15 percent of its global workforce.

    Nissan struggles in China and US as sales decline

    The company currently employs around 133,500 people worldwide. Two-thirds of the new cuts will target manufacturing roles, while the remainder will affect positions in sales, administration, research, and among contract staff. Nissan has been particularly affected by slumping sales in China and aggressive discounting strategies in the United States, which have significantly eroded profit margins. The company recently reported an annual loss of 670 billion yen, equivalent to roughly $4.5 billion.

    Additionally, operating profit has plummeted 88 percent year-on-year, with projections indicating a 200 billion yen operating loss in the first quarter alone. Company executives pointed to past strategic missteps, particularly under former chairman Carlos Ghosn, who emphasized market share over product innovation. Analysts say this approach left Nissan vulnerable to a wave of new competitors, especially in the electric vehicle market where Chinese automakers have surged ahead.

    Efforts to forge a merger with Honda and Mitsubishi fell apart earlier this year, eliminating a potential path to scale and shared development costs. Chief Executive Ivan Espinosa, who replaced Makoto Uchida earlier this year, described the financial results as a wake-up call and emphasized the need for immediate structural changes. The restructuring plan aims to deliver cost savings of nearly 500 billion yen. However, Nissan has yet to disclose the specific locations of the plant closures or where the job cuts will be concentrated.

    In the United States, where Nissan operates several key facilities, there is growing concern among employees. The company’s plant in Smyrna, Tennessee, which employs more than 5,700 workers, is reportedly under review, though no closure has been confirmed. Nissan had previously signaled plans to increase production at the facility, which is its largest manufacturing site in North America. As part of its broader turnaround strategy, Nissan also announced it would reduce the complexity of its vehicle components by 70 percent.

    This move is expected to improve efficiency and potentially shift more production closer to key markets to mitigate the impact of fluctuating trade tariffs. The outlook remains uncertain as global economic conditions, rising costs, and evolving trade policies continue to weigh heavily on the automotive industry. Nissan has not issued a financial forecast for the upcoming year, citing the unpredictable nature of international trade measures and ongoing market volatility. – By MENA Newswire News Desk.

    Related Posts

    Jaguar Type 01 electric GT debuts with 1,030 PS

    October 7, 2026

    Heat intensifies severe drought across European nations

    July 24, 2026

    Amazon wildfires in Brazil fall to lowest level in four decades

    July 23, 2026

    Private sector wage growth hits six year low in latest UK data

    July 22, 2026

    IOM launches $98 million appeal for Venezuela quake recovery

    July 18, 2026

    DR Congo Ebola outbreak reaches 2,267 cases and 893 deaths

    July 18, 2026
    Breaking News

    Abdullah bin Zayed meets Indian Foreign Minister in Mumbai

    October 20, 2026

    UAE and French presidents discuss strategic cooperation

    October 20, 2026

    Magnitude 5.6 earthquake strikes near Khuzdar in Balochistan

    October 19, 2026

    Guterres urges urgent global action to protect biodiversity

    October 17, 2026

    Brent oil touches $110 for first time since May

    October 17, 2026

    Samsung unveils AI memory strategy and AMD CXL demo at OCP

    October 16, 2026

    Egyptian expat remittances surge 27.2% to $33.9 billion

    October 16, 2026

    Thailand floods kill 71 and hit nearly 909,000 households

    October 13, 2026

    Meta debuts Muse Wonder models for AI agents and coding

    October 13, 2026
    © 2026 Levant Tabloid | All Rights Reserved
    • Home
    • Contact Us

    Type above and press Enter to search. Press Esc to cancel.